La campagne publicitaire fictionnelle « Rencontrer Walter » pour Alien Covenant de 20th Century FOX :
Twentieth Century Fox’s (FOX) much anticipated, action-thriller, “Alien: Covenant,” hitting theaters May 19th, marks visionary director Ridley Scott’s return to the universe he created. Continuing to enthrall fans, FOX has tapped Advanced Micro Devices (AMD) to be the official CPU/GPU partner for “Alien: Covenant” and today will release its branded short, “Meet Walter” that stars Michael Fassbender as his character Walter. As the centerpiece of the #MeetWalter campaign, this short introduces Walter, the latest synthetic android with intelligence powered by AMD (NASDAQ: AMD), RyzenTM and RadeonTM processors, and manufactured by the film’s fictional corporation Weyland-Yutani. The short, conceived by Ridley Scott and 3AM, produced by RSA Films with technology partner AMD and directed by Luke Scott, showcases Walter as the world’s most advanced synthetic companion, created to serve and designed to help achieve a better human experience with intelligence. As part of the campaign, a limited-edition poster debuts online and at SXSW, plus a Twitter activation allows users to tweet #MeetWalter to receive a personalized video autoreply from Walter.