L’édition limitée de l’Audi R8 Star of Lucis de Final Fantasy XV :
Advertising Agency: Dentsu, Inc., Tokyo, Japan
Creative Director: Masakazu Ido
Planner: Shunsuke Kaga
Art Director: Mai Shibatani
Copywriters: Masakazu Ido, Dai Hirose
Director: Daichi Yasuda
Producer: Atsushi Suzuki
Insomnia, Crown City of the enchanted Kingdom of Lucis
The walled city of insomnia, Crown City of the kingdom of Lucis, is shielded by a force field that offers full protection against enemy attacks and has granted its citizens an extended period of peace and prosperity. This protective shield is generated by a mysterious crystal in the control of King Regis Lucis Caelum CXIII.
Insomnia is a maze of transport arteries, neon illumined skyscrapers and ancient marble monoliths adorned in gold and platinum that cast splendid reflections upon surrounding skyscrapers. Visitors are typically mesmerized by the rare amalgamation of ancient culture and modern technology.
The best of Audi and the Royal Art Society of Lucis
Audi has played a pivotal role in the evolution of automobiles, always driven by its Vorsprung durch Technik slogan. One of its pinnacle achievements is the Audi R8, a genuine handcrafted work of art. Components are manually produced, assembled and polished to lustrous perfection by a small team of master craftsmen at the quattro GmbH factory.
The Royal Art Society of Lucis has likewise been a leader in the production of groundbreaking products. For over 150 years, it has taken on new challenges while never straying from its tradition of innovation and excellence. The unprecedented challenge this time was for the seasoned professionals at the Royal Art Society of Lucis to join Audi’s top engineers in creating something truly extraordinary — the Audi R8 Star of Lucis. A fusion of car and crystal.