La campagne publicitaire « Just You and Blu » pour la marque de cigarette électronique Blu :
Just You[HD] par TBTC_
CREDITS :
Advertising Agency: The Corner, UK
Creative Director: Tom Ewart
Copywriter: Tom Prendergast
Art Director: Joe Stamp
Planning Director: Neil Hourston
Planners: Phil Bassot, Charlie Kirkbride
Business Director: Kristie Thistlethwaite
Account Directors: Beth Morrison, Giulia Watson
Agency Producers: Sam Holmes, Lauren Gray
Media Company: MSix
Production Company: Iconoclast
Director: Romain Gavras
Producer: Molly Pope
Editor: Jono Griffith
Post-production: Electric Theatre
Audio post-production: 750
Blu eCigs was founded in 2009 by noted entrepreneur and Australia native Jason Healy. Since then, he has consistently led the charge to introduce e-cigarettes as a new class of smoking alternative to the U.S. market, and has done so in a pragmatic way—always keeping the customer experience as the central focus. Today the company holds a significant portion of retail market share and can be found in retail locations in addition to online.
blu eCigs® electronic cigarettes offer the experience of traditional cigarettes—without the tobacco smoke, ash or smell. Because they mimic the physical act of smoking, blu™ electronic cigarettes offer the first realistic alternative to combustible tobacco cigarettes, creating a vapor “puff” that evaporates within seconds. Our lifestyle-driven design and innovative technology enhance the experience for e-cigarette consumers, and have been featured at high-profile awards shows, motorsports events, major music festivals and more. We are the e-cig of choice for many A-list actors, musicians and other celebrities around the world. eCigs products come in convenient disposables or rechargeable kits for regular use, with or without nicotine, and in a variety of flavors.
The people at blu want what you want: a smokeless experience that feels and tastes good. The entire company—with founder Jason Healy at the helm—is committed to putting out a quality product that’s in sync with today’s lifestyles. It’s also big on advocacy and is fighting for our collective right to vape whenever and wherever we want.
So, go Behind blu and see what’s happening, and also browse our blu eCigs® products to find one that suits your lifestyle.
