La campagne publicitaire « Family SIM » de BT Mobile :
Credits:
Creative Agency: AMV BBDO, London, UK
Creative Director: Paul Brazier
Copywriters / Art Directors: Richard Peretti, Gary Lathwell
Agency Planners: David Murray, Alice Aldridge
Agency Account Man: Gemma Findlay, Anna Covell, Rachel Lovibond, Georgie Dale
Agency TV Producer: Yvonne Chalkley
Media Agency: Maxus
Media Planners: Marc Adams, James Williams, Tom Harris
Director: Jake Szymanski
Producer: Giles Skillicorn / Caviar
Post – Production Company: The Mill
Audio Post – Production: Wave
Photographer: David Clerihew
Agency Photography Producer: Rhiannon Nicol
Main Celebrity Negotiator Anne Batz
BT Mobile is a mobile virtual network operator (MVNO) provided by Consumer; a division of BT Group in the United Kingdom that was launched in March 2015. It uses the EE network via an MVNO agreement signed in March 2014 as well as using the spectrum won in the 2013’s 4G auction. EE is now owned by BT Group following a successful acquisition that was officially completed on 29 January 2016. Mobile operates alongside Business Mobile which is provided by the Business division. Mobile is currently a SIM-only service and has more than 400,000 customers as of 5 May 2016.
