La campagne publicitaire « Pledge » pour la Cancer Research UK.

Credits
Advertising Agency: Atomic London, UK
Creative Partners: Guy Bradbury, Dave Henderson
Creative Team: Guy Bradbury, Dave Henderson, Max Sizeland, James Halladay
Head of Design: Pete Mould
Head of Planning: Steve Hopkins
Business Director: Mel McMillan
Account Manager: Catherine Martyn
Project Manager: Charlie Berry
TV Producer: Tim Page
Director: Will Williamson
TV Production: Armoury / London