La campagne publicitaire « Women’s New year » pour Elle Magazine :
Advertising Agency: Y&R, Budapest, Hungary
We celebrated 2017 two months ago, but for women, the new year begins on February 24.
In Hungary, women make 13,2 % less than men. Therefore, to get the same salary for 2016 as men, they have to work not until 31 December, but until 24 February.
This will only change if we talk bout it.
Wish Happy Womens Yew year to your friends and join this initiative!