La campagne de prévention « Straw City » de FDA :
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Everyone knows the timeless classic “The Three Little Pigs,” but what if big bad wolf smoked cigarettes as a teenager and was unable to huff, puff and blow down the little pig’s straw home. The wolf is left outside struggling for air because smoking takes the air away from even the biggest and baddest. “Straw City,” the latest campaign from FCB New York for the FDA, shows the devastating, real cost of smoking as a teen – resulting in loss of potential and permanently stunting the growth of lungs.
Credits:
Advertising Agency: FCB, New York, USA
Account Management: Jeff Tarakajian
Account Management: Suzanne Santiago
Account Director: Dimas Adiwiyoto
Account Supervisor: Mallika Rao
Director of Integrated Production: Leelee Groome
Producer: Maria Garelli
Executive Creative Director: Gary Resch
Creative Directors: Liem Nguyen, Justin Chen
Art Director: James Meiser
Copywriter: Cecile Robertshaw
Production Company: MJZ
Director: Carl Erik Rinsch
Producer: Kate Leahy
Editor: Jamie Foord
Editorial Company: Rock Paper Scissors
Music Company: Groove Guild
Visual Effects Company: Home
Lead Artist: Colin Renshaw
