La campagne publicitaire « Beyond Raw » pour GNC :

GNC’s latest ad « Beyond Raw » follows serious bodybuilders as they train to the point of failure, which is smiled upon in their world. GNC celebrates the idea of failing as something that pushes one further to promote their product, Beyond Raw.

Production Company: Animal
Director: Danny Yourd
Cinematographer: John Pope
Producer: Kelly Amato
Copywriter: Elle Ginter
Editor: Doug Helmick
Color: Allan Stallard
Sound Design / Mix: Defacto Sound