Lurpak Softest et sa campagne Smoooth par W+K London :

Credits
Advertising Agency: W+K, London, UK
Creative Directors: Carlos Alija, Laura Sampedro
Creatives: Juan Sevilla, Mico Toledo
Executive Creative Directors: Iain Tait, Tony Davidson
Group Account Director: Paulo Salomao
Account Director: James McHoull
Account Manager: Pat Nally
Planner: Indiana Matine
TV Producer: James Laughton
Print Producer: Amy Leach
Head of Business Affairs: Helena Tomas
Business Affairs Manager: Becky Day
Production Company: Somesuch
Director:Kim Gehrig
Executive Producer: Seth Wilson
Producer: Jacob Swan Hyam
Line Producer: Rebecca Sykes
DOP: Daniel Landin
1st AD: Jez Oakley
Food Creative: Katie Giovanni
Editorial Company: Trim
Editor: Tom Lindsay
VFX Company: Time Based Arts
Producer: Chris Aliano
Colourist: Simone Grattarola
VFX Supervisor: Francois Roisin
Lead Flame Artist: Stephen Grasso
Flame Artist: Adam Paterson
Nuke Artist: Linda Cieniawska
3D Artists: Federico Vanone, Federico Guzzardo
Music Company: Twenty Below
Producer: Emily Pritchard
Composer: Matt Tamsedge
Sound Company: 750mph
Sound Designer: Sam Ashwell
Producer: Mary-Ann D’Cruz