La campagne publicitaire « The Leader » de Mitsubishi :
Crédits:
Advertising Agency: Golley Slater, Cardiff, UK
Creative Directors: Dave Abbott, Paul Williams
Senior Agency TV Producer: Amanda Lowit / The TV Production Office
Senior Account Manager: Sophie Young
MD: Mike Leeson
Production Company: Moxie Pictures
Director: Bugsy Steel
Producer: Doochy Moult
Director of Photography: Jann Doeppert
Editor: Brendan Jenkins / Ten Three
Post Production: Smoke & Mirrors
Music Composition: John Matthias / Major Tom
Sound Design: SNK studios
In a rapidly growing segment, the one thing that other plug-in hybrids aren’t able to say is that they are leading; this idea formed the basis of our 2017 Outlander PHEV campaign.
We devised a sixty second advert which was shot on location in Cape Town. A team of us travelled to South Africa and joined a crew of 80 for the production of the film which is set in an ethereal, fantasy world. Glimpses of hybrid creatures can be seen watching the Outlander PHEV as it drives past, before bowing down in recognition of their new ‘leader’. The music in the advert is taken from ‘Geisterfahrer,’ a track from the album of the same name by John Matthias.
