La campagne publicitaire « Perfectly imperfect » pour la NHL :

The first of its kind project consisted of two ad spots voiced over by Liev Schrieber and an integration to highlight the Stanley Cup – where the Cup has traveled; the greats who have lifted it over their shoulders and skated around the ice with it; what it’s seen and how it is truly the most iconic trophy in all of sports history.

Advertising Agency: R&R Partners, USA