La campagne publicitaire « You don’t know, but you do know » pour La Primitiva Lottery :
Advertising Agency: Publicis, Spain
Creative Directors: Sito Morillo, Bitan Franco
Production Company: BLUR
Director: Martin Jalfen
Spain offers a wealth of lottery games, the majority of which are operated by Loterías y Apuestas del Estado with the remaining lotteries operated by La ONCE. The first Spanish game was played back in 1811 and, over the last two centuries, playing the lottery in Spain has developed into a tradition.
The most notable Spanish game is El Gordo de Navidad which takes place every year on the 22nd December and has a prize pool in excess of €2 billion. In addition to El Gordo de Navidad, there are a multitude of other Spanish games which take place every week. The schedule for Spanish games is as follows.