La campagne publicitaire « The Sufganiyot Collection » de Roladin :
Advertising Agency : M&C Saatchi, Tel-Aviv, Israel
Chief Creative officer : Tzur Golan
Art Director : Orna Nemirovsky
Copywriter : Alisa Mil
Group Account Director : Idit Zemmer
Account Director : Ori Krasner
Photographer : Davidovitz Miri
Photographer Producer : Mandy Morris
Home made cakes were prepared by hand and sold from door to door .In 1989 the two brothers opened a shop in Ramat Hasharon .Their father ,Menashe built the counters and the shelves. Their sister-in-law brought recipes from her mother, Cakes were made using a hand mixer. They also collected successful recipes from Aunt’s and neighbors.
As demand and turnover increased, there customer base began to expand.
Additional branches in the centre of the country were opened. The vast majority of these branches were franchised ,but some of these remained with the family.
Later Kobi undertook to manage the business himself, while Avi became the initiator of new creative ideas