La campagne de sensibilisation « The Last Safety Net » de The Salvation Army :
Credits:
Advertising Agency: Make it Simple, Helsinki, Finland
Creative Directors: Jukka Mannio, Jarkko Tuuri
Account Director: Pia Eiro
Director: Markus Virpiö
Producer: Risto Nikkilä
Production Company: Otto Production
Director of Photography: Tuomo Hutri
Music: Juri Seppä / Humina
The Salvation Army is an integral part of the Christian Church, although distinctive in government and practice. The Army’s doctrine follows the mainstream of Christian belief and its articles of faith emphasise God’s saving purposes. Its objects are ‘the advancement of the Christian religion… of education, the relief of poverty, and other charitable objects beneficial to society or the community of mankind as a whole.’*
The movement, founded in 1865 by William Booth, has spread from London, England, to many parts of the world.
