La campagne publicitaire  » Rocket » des assurances Sonnet avec Michael J. Fox :


It took us to the stars. Overcame countless obstacles. And there it is, optimism. It made us believe there can be an insurance company Canadians actually like. In building Sonnet, we asked ourselves, What’s the best that can happen when you boldly go where no one has gone before? See for yourself with our new, online insurance.  #OptimismCan.

How does Sonnet work? Just tell us a bit about yourself, through a few simple questions. Our data-driven analytics do the work for you, providing the right coverage at a competitive price, without the guess work. Sonnet makes buying home + auto insurance straightforward and fast. Give us a try. Buying insurance has never been easier.

Featuring narration from Michael J. Fox, a passionate optimist, and direction from Gary Freedman, “Rocket” tells the story of how optimism helped create an insurance company Canadians actually like.

Advertising Agency: Johannes Leonardo, New York, USA