La campagne publicitaire « Whoever. Wherever » pour Swedish Railways :
Agence de publicité : TBWA\Stockholm
SJ AB is a Swedish train operator, owned by the Swedish state, commissioned to operate profitable passenger transport. 440 trains departs to and from 160 train stations every day. All travel with SJ’s trains carries the Good Environmental Choice (Bra Miljöval) label.
SJ links cities and regions together. This creates possibilities for people to live in one location and work or study in another and to travel in a simple and sustainable way.
Over 150 years ago the first Statens Järnvägar train departed from Gothenburg Central Station. Today, SJ daily provides 440 train departures for 100 000 passengers to 160 train stations – from Narvik in the north to Copenhagen in the south. All travel with SJ’s trains carries the Good Environmental Choice (Bra Miljöval) label, issued by the Swedish Society for Nature Conservation.
We are wholly owned by the Swedish state and are commissioned to operate profitable passenger transport. We provide services both under our own brand and for procurement bodies with our four train types: SJ High-Speed train, SJ InterCity, SJ Regional and SJ Night train. The night trains are operated by our subsidiary SJ Norrlandståg.
We have two additional subsidiaries. SJ Stockholmståg provides commuter rail services for Storstockholms Lokaltrafik SL. SJ Götalandståg provides commuter and regional rail services on behalf of Västtrafik, Hallandstrafiken and Jönköpings Länstrafik.