La campagne publicitaire « This is natural reality » pour Swedish Society for Nature Conservation :

Earlier this week, the VR headset was crowned the Christmas gift of 2016, proving that Virtual Reality has made its big breakthrough, even on the consumer market.

Now, in the days counting down to this black Friday, the Swedish Society for Nature Conservation (SSNC) wants to challenge this idea. They present you with this alternative: “Natural reality” – a clever and climate friendly 360 experience, available for everyone and honoring the beautiful nature.

Crédits :
Advertising Agency : Bloomy ideas, Stockholm, Sweden
Production : Standart