La campagne presse pour l’écharpe confectionnée par la société Ultramare :
In Sweden reported incidents of the flu spike in February. The air filter company Ultramare launched a scarf lined with the same filter they sell to hospitals to prevent people from coming down with a cold, and spark a conversation about the need for clean air.
The scarf filters the air you breathe and protects you from airborne germs while you’re shopping for chicken soup, commuting to work or picking up your kids from daycare. All the while keeping your Scandinavian sense of style.
Advertising Agency: Milk, Gothnburg, Sweden
Art Director: Kristofer Salsborn
Copywriter: Anders Malm
Photographer: Dino Soldin