La campagne publicitaire « Britalia »pour les collections Hiver 2016 des magasins Harvey Nichols :
Agence de publicité : Adam & Eve DDB
Harvey Nichols est une chaîne de magasins chics. Elle a à l’origine été créée à Londres en 1813 par Benjamin Harvey, le premier magasin se situant à l’angle des rues Knightsbridge Street et Sloane Street. Elle commercialise des produits des principales marques de luxe, et est une des principales concurrentes à Harrods, attirant un public sensiblement plus jeune.
THE HISTORY
1831 – 1850
In 1831, Benjamin Harvey opened a linen shop in a terraced house on the corner of Knightsbridge and Sloane Street in London.
In 1835, the shop expanded to No.8 next door, and would continue to expand into successive properties over the following years. In 1841, Benjamin employed James Nichols from Oxfordshire. In 1845, Nichols was promoted to management and in 1848, he married Harvey’s niece, Anne Beale. Meanwhile, in 1847, Harvey’s son and heir Benjamin Charles was born.
Benjamin Harvey died in 1850, leaving the business in the care of his wife Anne, who went into partnership with James Nichols to form Harvey Nichols & Co.
