La campagne de sensibilisation « Keep Watch » pour Royal Life Saving :

Agence de publicité : 303 MullenLowe

The Royal Life Saving Society UK is a drowning prevention charity founded in 1891 in the UK. It has had Royal Patronage since 1904.

It is a national charity that was founded in 1891 and its aim is to Safeguard lives in, on and near water. The Society has more than 13,000 members in 48 branches and 1,400 active lifesaving and lifeguarding clubs it trains over 93% of all pool and beach lifeguards throughout the UK and Ireland.

The Society has had Royal Patronage since 1904. Her Majesty the Queen is the Society’s Patron. HRH Prince Michael of Kent GCVO is the extremely active Commonwealth President of the Society. It is based in the Midlands town of Alcester, Warwickshire.

The RLSS is part of Royal Lifesaving Society Commonwealth and International Life Saving Federation.