La campagne de sensibilisation #StopTheWait avec Lionel Messi pour Tour n’ Cure :

Tour n’ Cure launched its new campaign, #StopTheWait, to eradicate Hepatitis C from the world. The film is an initiation of a movement to help cure more than 100 million patients who are waiting for a treatment, that is overly expensive and unavailable.

Featuring renowned footballed Lionel Messi, it showcases his life in 2 years versus the life of a patient who meanwhile has to wait for a cure, to live life. Messi vs. Melanie, its about time to #StopTheWait.

Advertising Agency: BBDO, Cairo, Egypt
President / Chief Creative Officer: Hussam Moro
Executive Creative Director: Ahmed El Keiy
Creative Director: Mohamed Fathy
Art Director: Kamel Basha
Copywriter: Ahmed Hany
Agency Planners: Noor Hassanein, Hend Ghorab
Business Unit Director: Dalia AbdelShafi
Senior Account Manager: Dalia Khairy
Head of Social Media / Content: Rula El Kaliouby