La campagne presse de sensibilisation « Shot by » pour Coalition to stop Gun Violence :
Advertising School: Miami Ad School, San Francisco, USA
Art Director: Oscar Gierup
Copywriter: Jacob Altman
The Coalition to Stop Gun Violence (CSGV) is a 501(c)(4) organization that was founded in 1974. We seek to secure freedom from gun violence through research, strategic engagement and effective policy advocacy.
Our organizational structure is unique among national gun violence prevention organizations. CSGV is composed of 47 national organizations working to reduce gun violence. Our coalition members include religious organizations, child welfare advocates, public health professionals, and social justice organizations. This diversity of member organizations allows us to reach a wide variety of grassroots constituencies who share our vision of non-violence.
For too long, progress on life-saving gun reforms has been stalemated by legislative gridlock. Our politicians, intimidated by the political power of the National Rifle Association, have refused to act in the wake of tragedy after tragedy. CSGV has a three-part strategy to break this gridlock:
1) We are taking an aggressive approach with political advocacy. Our message to elected officials is simple: “The era of no accountability is over. If you do the NRA’s bidding and put our loved ones in the line of fire, we will educate your constituents about your record.” This strategy involves the use of social media campaigns and hard-hitting TV, radio and print ads.
2) We are building personal relationships with legislators and challenging them to become dedicated, long-term advocates for sensible gun laws. The victims and survivors of gun violence on our staff are the leaders in this lobbying effort. We are also looking to facilitate the advocacy of state/local activists whenever and wherever we can.
3) We are the first gun violence prevention group to talk about the issue in terms of democratic values, and to use the term “insurrectionism” to describe the NRA’s treasonous interpretation of the Second Amendment. By exposing the hypocrisy of the NRA’s “freedom” message, we have reframed the debate and put them on the defensive.
CSGV’s guiding principle is simple. We believe that all Americans have a right to live in communities free from gun violence.