La campagne publicitaire « Décollage » de Café de Colombia :
Décollage par TBTC_
Derrière les plus grands moments de l’humanité, nous pensons que quelque chose de spécial aurait été brassé.
Et que quelque chose d’autre était un pot de café colombien.
Il qui est soigneusement trié sur le volet, soigneusement inspecté et soigneusement testé pour veiller à ce que chaque tasse de café atteigne la grandeur et peut vous aider à atteindre cette même grandeur en vous !
CRÉDIT :
Advertising Agency : Rokkan, Los Angeles, USA
Chief Creative Officer : Brian Carley
Media and Analytics : Lindsay Williams
Senior Media Strategist : Lorraine Schwartz
Strategy Director : Emily Garvey
Strategist : Spice Walker
Creative Directors : Jeff Samson, Anthony DiPaula
Art Director : Brad Kranjec
Copywriter : Tommy Dudley
Executive Producer : Greg Tharp
Senior Producer : Tina Lam
Account Supervisor : Jenna Clapp
The 100% washed Arabica coffee produced in Colombia needs specific climatic conditions for its production. Arabica coffee is a product originated in the mountains of Eastern Africa, and its cultivation demands particular soil requirements, temperature conditions, atmospheric precipitation and certain altitude over sea level.
The ideal conditions for the cultivation of this species in Colombia are found between the 1.200 (4,000 ft) and 1.800 meters (6,000 ft) above the sea level, with temperatures between 17 and 23 degrees centigrade (62-75 fahrenheit) and with precipitations close to 2.000 millimeters (78 inch) per year, well distributed along the year. Although these conditions are very frequent, it is also possible to produce an outstanding coffee at altitudes of up to 2,300 meters (7,500 ft) or marginally lower than 1,200 m., and with different levels or frequency of precipitations.
